Winners Alliance, commercial partner of the World Cricketers’ Association (WCA) announced today that it is partnering with Nextwave Multimedia to bring pro cricket players to the mobile World Cricket Championship franchise. Nextwave, a subsidiary of Nazara Technologies and the developer behind the franchise, would integrate the names and likenesses of over 500 professional cricket players into the games as part of the licensing agreement.
Nextwave is presently incorporating the licensed players to World Cricket Championship 3, with more players coming later in the month. The developer also plans to launch a new entry in the series, World Cricket Championship 4, later this year, which will feature even more real cricketers. Winners Alliance noted that, as part of the licensing agreement, the players will be able to generate passive income using their likenesses.
Eric Winston, president of Winners Alliance, said in a statement, “Our license with Nextwave Multimedia is a great example of the kinds of long-term, athlete-centric collaborations that Winners Alliance is committed to creating. Cricketers, and all professional athletes, should be empowered to maximize their value. Nextwave Multimedia and Nazara Technologies are world-class companies that will unlock new value for cricketers, create new engagement opportunities for fans, and drive more value for the cricket ecosystem as a whole.”
Nitish Mittersain, Nazara Technologies CEO, added, “Integrating over 500 of the world’s top cricketers into WCC marks a significant milestone for us. Our goal has always been to create deeply immersive and authentic sports gaming experiences. Featuring these renowned athletes brings the virtual game closer to reality, offering fans an unprecedented opportunity to engage with the sport—and their cricketing heroes—in a more personal and interactive way.”
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